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This Place hires Dawn McKerracher as Strategy Director
This Place hires Dawn McKerracher as Strategy Director

We’re pleased to announce that Dawn McKerracher has joined This Place as UK Strategy Director to lead strategic growth for the business.

Dawn will be overseeing our strategy work with existing and new clients on topics focused around digital and omni-channel strategy, innovation and new business model development. Dawn will also play a key role in continuing to shape and evolve This Place’s growth strategy as we continue to expand into new markets, industries and clients.

David Hancock, UK Managing Director at This Place, commented: “We are delighted to welcome Dawn to our team. She joins us from Conde Nast International and, prior to that, Accenture, bringing a wealth of experience in retail, consumer goods, media and health. Dawn’s extensive expertise and passion for strategic design, customer experience and innovation will play a crucial role in our future.

Dawn McKerracher, the new Strategy Director at This Place, added: “This Place’s journey has been really exceptional and its growth to date is a testament to the company’s unique offering and incredible people. We are a global yet nimble agency with an impressive list of clients across the US, Europe and Asia, and as we look ahead we have many exciting opportunities to  continue to grow and constantly redefine how we best serve our clients and our people. As part of my role, I’ll be looking to maximise those opportunities, using my experience working across multiple industries internationally on challenges centred around digital transformation and strategic growth. I’m thrilled to be a part of such a talented team and I’m looking forward to being a part of This Place’s journey.”

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