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This Place promotes Dawn McKerracher to Managing Director and appoints Natalie Hughes as Head of Strategy
This Place promotes Dawn McKerracher to Managing Director and appoints Natalie Hughes as Head of Strategy

This Place, a global award-winning digital strategy and design studio, has announced the promotion of Dawn McKerracher to UK Managing Director and the appointment of Natalie Hughes as UK Head of Strategy.

Dawn will oversee the development and growth of the UK business, working closely with the leadership teams in Seattle and Hong Kong. Dawn, who originally joined the company to lead the Strategy team, has spent the last decade consulting for major global clients on a range of challenges centred around digital transformation and strategic growth. Prior to joining This Place, she held senior management positions at Conde Nast International and Accenture where she worked across multiple markets for global clients and brands.

Natalie joins This Place to lead strategic work with existing and new clients with a focus on digital and omni-channel strategy, innovation and customer proposition and product development. Natalie’s career to date has been characterised by solving big problems for big business in a number of industries, including Retail, Consumer Electronics, AlcoBevs, Beauty, Luxury Automotive, Finance, Insurance, Oil and Gas.

Dawn McKerracher, UK Managing Director at This Place, commented: “It’s a real privilege to take on this role and work with the London team on what is sure to be an amazing journey. We have big plans for 2019 and beyond, with a focus on continuing to push the boundaries of the work we do for existing and new clients. On top of our core product design capability, we work as a strategic design partner to many of our clients to help them solve some of their biggest business issues. From in-depth research and developing a deep understanding of users, to imagining future propositions and creating new business and organisational models to make these real, our work is constantly evolving.”

Natalie Hughes, UK Head of Strategy, said: “This Place has a passionate, talented and ambitious team, and it’s a pleasure to be a part of it. What is really special about the business is their way of working with clients, becoming an extension of the in-house team in order to truly understand their challenges and address the clients’ problems to deliver differentiation, loyalty and value for them and their end users. As Head of Strategy, my goal is to support that by bringing together strategy, design and technology to help our clients make complex problems simple, creating digital experiences that people love.

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