T-Mobile works with a lot of external agencies and suppliers to deliver digital products and services across multiple platforms. Keeping the brand’s vision, goals and identity consistent is a challenge, especially when brand governance is conducted via distributing static, non-editable PDFs and printed materials.
We conceived, designed and delivered a single living document platform for all brand and design guidelines – always up to date, tracking the evolution of the brand and all its applications.
At the start of the project we conducted interviews and workshops with stakeholders aimed to highlight the pain points of their legacy approach. The result was an outline of the features and requirements for the GLUE minimum viable product:
The next step was to develop a robust information architecture – a sitemap and the primary flows depicting how the users will perform common tasks within the platform. Having the processes and interactions thoroughly documented helped the development team create a first draft of the delivery schedule.
Rather than going for a complete set of wireframes first, we proceeded to just sketch out the main layouts and templates. We conducted user testing of the sketches with T-Mobile staff and suppliers rapidly iterating at this low fidelity level. Once we had solid proof from our users that the design approach was working, we moved to high fidelity wireframes and creative designs.
In less than 6 months from project kick-off, we launched the first iteration of GLUE within the T-Mobile IT infrastructure as a stand-alone tool. Designers as well as developers started to populate the product with our help and are now using it productively.
This Place has proactively identified the need for T-Mobile GLUE and has successfully delivered an invaluable tool for our internal teams and external suppliers.