Recognising the potential of connected devices, Ahold Delhaize asked us to develop ideas for how mobile devices can enhance their customer’s shopping experience both in-store and online.
A mobile app harnessing a store receipt, enabling customers to find inspiration and view recipes to cook based on their recent in store purchases. We’ve developed a prototype, validated it with customers and delivered a go-to-market plan.
Customers take a picture of a supermarket store receipt. An automatic OCR (optical character recognition) engine contextually captures the information and in real-time presents recipes that use the ingredients found on the receipt.
Customers felt that this experience added context and relevance to their shopping experience, helping them to discover new ideas for meal and to eat a little more healthily.
The Receipts to Recipes prototype was very well received within our organisation. It prompted us to invest more into forward-thinking digital products to help deliver a world class shopping experience.