Infectious Generosity is the new book and social movement from TED founder Chris Anderson: an inspiring programme to harness the power of the internet to inspire and spread acts of Generosity around the world. The challenge given to us by TED was to design and build the digital platform to drive this movement.
Our first step was to help develop the proposition and UX/UI design for a humanistic AI agent “TIGG”. This application interface offers a revolutionary fusion of task-management tools with a chat-based AI assistant, which acts as a conversational advocate and partner for users getting started on their Infectious Generosity journey. We designed and tested this UI to help users transition from being passive consumers into active participants in creating and sharing their own Generosities.
We then designed and built the website showcasing both Tigg, the book, and the movement as a whole. We created an impactful visual-storytelling design for the book, with immersive custom-coded animations leading visitors through the book’s content and into their purchasing options. We built the site in Webflow, and delivered it to the client together with extensive support for self-management of the content and CMS.
